PromotingClarity
Veteran international communication expert on a mission to deepen understanding in China-Africa cooperation
By Ni Yanshuo
Since retiring from vice presidency of the China International Publishing Group two years ago, Huang Youyi, a member of the National Committee of the Chinese People’s Political Consultative Conference, China’s top political advisory body, has more time to travel around the world and present China to the international community. Huang’s calendar is crammed with seminars and forums where he helps foreign participants learn more about China.
Of these events, what impressed him most were two international forums held in South Africa and Italy in September and October 2015 in succession, reflecting the different interests audiences in developed and developing countries have in China.
“At a think tank forum in Milan, Italy, the participants focused on China’s economic restructuring and territorial disputes in the South China Sea; but in South Africa, I was asked more specific questions, such as China’s efforts to address corruption, reduce poverty and boost economic development,” Huang told ChinAfrica. “I could see that Africans pay more attention to China’s development and livelihood improvement, hoping to get inspiration from China’s experience.”
Huang suggested that cultural exchanges and people-to-people contacts between China and Africa be broadened, in keeping with the rapid development of Sino-African relations. “On China’s part, we need to improve our capacity to communicate with the international community. This is an urgent task,” he said.
Cultural exchanges
While tabling the Government Work Report at the opening of this year’s full session of the 12th National People’s Congress, China’s top legislature, on March 5, Premier Li Keqiang stressed the importance of international cultural exchanges and international communication capacity. “Though there is only one sentence [on this] in the report, we can never emphasize it enough,” Huang said. “The international community needs to learn more about China. More importantly, we should present China much more clearly to the outside world.”
In recent years, the Chinese Government has taken various measures to improve Sino-African cultural exchanges and people-to-people contacts. Following an inter-government agreement on cultural promotion, the Year of South Africa event was held in China in 2014 and the Year of China event was held in South Africa the following year. In January, China and Egypt launched the China-Egypt Cultural Year. Experts say that cultural exchanges have greatly promoted mutual understanding between Chinese and Africans.
“China and African countries are increasingly strengthening their economic ties, but such ties cannot be sustained without the foundation of cultural exchanges,” Huang said. According to him, only through appreciating each other culturally can the Chinese and Africans enhance mutual understanding and friendship.
“Many Chinese like the distinctive African culture; China also has a rich culture. We must introduce our colorful culture to Africans,” Huang said, adding that cultural exchanges should be conducted on an equal footing.
Language service
For Huang, a prestigious translator in China, the development of the language service industry is an important part in improving China’s international communication capacity. In 2013, China proposed an international development strategy and framework, the Belt and Road Initiative, encouraging enterprises to invest in countries and regions along the Silk Road Economic Belt and the 21st Century Maritime Silk Road, an extension of the ancient trade routes involving about 60 countries and regions in Asia, Africa and Europe.
“You cannot expect that all the people in these countries will speak Chinese or all Chinese enterprise staff speak foreign languages when they go to these countries. So they need language service,” Huang said, explaining that language service does not simply mean translation by people. “In the big-data era, we also need machine translations and help from various software.”
Statistics show that there are more than 3,000 Chinese enterprises investing in Africa with their investment exceeding $30 billion. China is currently Africa’s largest trading partner.
Huang said that not all Chinese enterprises venturing abroad are adequately aware of the importance of language service. “Many enterprises go abroad trying to expand their business but find they know nothing about the local culture, laws and customs. They do not know that language service can help them,” he remarked. “On the other hand, the language service industry cannot develop without being used.”
Huang Youyi
The ChinaAfrica Equipment Manufacturing Industry Exhibition in Johannesburg, South Africa, in December 2015
Industrial cooperation
With Sino-African economic ties deepening, Huang is increasingly involved in African affairs. He frequently attends international seminars in African countries and often lectures at training sessions for African officials held in China. All this has sensitized him to the problems facing China and African countries’ current economic growth.
“Against the background of economic globalization, any change in the development of one region will exert influence on others,” Huang said. “But the slowed Chinese economic growth will not necessarily lead to a slowdown in Africa, as the Chinese and African economies complement one another.”
Industrial cooperation is a good example of this mutual complementation. At the Johannesburg Summit of the Forum on China-Africa Cooperation in December 2015, Chinese President Xi Jinping proposed that the prevailing “new type of China-Africa strategic partnership” be upgraded to a “comprehensive strategic and cooperative partnership.” Xi also announced that China would implement 10 cooperation plans with Africa in the next three years. Heading that list is the China-Africa industrialization plan.
“China-Africa industrial cooperation does not mean moving China’s redundant, polluting production capacity to Africa. Definitely not,” Huang said. “We must consider the demands of African people.”
He gave an example to illustrate this. African countries are undergoing construction on a large scale and they need cement. If they can produce cement locally, instead of importing it from other countries, they can create jobs and improve local people’s livelihoods. In contrast, China is reducing its cement production as the domestic market has become saturated. “So the [Chinese] production capacity can be moved to African countries in need,” Huang said.
On January 7, the People’s Bank of China, China’s central bank, announced that the China-Africa Industrial Capacity Cooperation Fund, designed to facilitate collaboration between China and African countries, had been activated.
The fund, with an initial capital of $10 billion, will invest mainly in sectors such as manufacturing, high and new technology, agriculture, energy, infrastructure construction and finance in African countries.
“China is transforming its economic development mode and African countries can take advantage of the process to accelerate their industrialization,” Huang said. CA